Celebrity spokespeople help brands tell compelling stories reaching 200 million plus Instagram users, here’s how:
Similar to Snapchat, brand’s use of Instagram as a marketing tool over the last few years has drastically increased. While social media sites such as Twitter and Facebook are losing some stamina, mobile apps have gained millions of users and are currently an innovative and beneficial way for brands to quickly reach their target audiences.
Instagram allows marketers to create content that is different from conventional advertisements, and engage audiences in a way that appeals to them. With thousands of celebrities on the app, brand endorsements are becoming more common. Here are some examples of how celebrities have been using their accounts to promote products –
Jessica Simpson – Weight Watchers
Simpson signed with Weight Watchers in 2011 to become a spokesperson for the brand. She has creatively used her Instagram timeline to document her weight loss journey following the birth of her two children. The star posts subtle images that flaunt her new figure and has been known to use #weightwatchers to help promote the company and its program.
Beyoncé – Fifty Shades of Grey
The first teaser trailer to be released for one of the year’s most anticipated films was leaked in July through Beyoncé’s Instagram account. The 30-second trailer featured Beyoncé covering the vocals with an acoustic version of her single “Crazy in Love.” This endorsement was both relevant to her audience and helped the film to subtly reach her 14.9 million followers.
Similar to Youtube, Instagram has its own group of famous users who draw thousands of followers. Fashion and lifestyle accounts are prominent on the social media outlet, and brands have taken advantage of that. High fashion companies such as Christian Louboutin and Chanel have been known to send products to influential users in return for a post and acknowledgement.
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