A staggering 87% of people surveyed said Pinterest engagement helped them decide what product to purchase.
Pinterest is a fast growing social media site that allows users to create their own virtual “pin boards” on which they can post photos and share with followers and Pinterest users. Over the past few years, Pinterest has taken off and become one of the most popular social media sites, only behind Facebook, Twitter and LinkedIn.
Here are three ways brands can work with celebrities:
Working with popular celebrities: Along with posting content on their own pages, brands can enlist the help of celebrities to promote their products. Ellen DeGeneres is a good example. With nearly 435,000 followers on Pinterest, her boards get many views, making her a good option to promote products. One of her boards is “Ellen’s Gift Ideas” where she identifies products that make good gifts. Each post includes a picture of the product and the brand that sells it; often linking back to the brand’s website.
Linking back to brands: Diane Keaton’s posts include links back to brand homepages. While she does not typically promote a brand with her posts, every few images do have a link. She posts her thoughts on the product showing people who view the board she cares and vouches for it. Her posts generally receive from 20 to 90 “re-pins” or shares from other users, which further extends the number of views the product and its website receive.
Promoting blogs: Celebrities do not always promote brands, however, some like Jessica Alba, promote fashion blogs. For example, Style.com or other similar websites do not sell goods but instead make money from page traffic. These blogs often show off products that are gifted to them by various companies, helping those brands as celebrities re-direct potential customers to various blogs.
From a marketing standpoint, there is a lot of potential and opportunity for brands to create their own boards and promote their products in a visually appealing manner. Having a Pinterest page as a brand opens up more ways to market products by being able to organize and display campaign visuals, as a result, drawing more customers to the brand’s main website.
Although Pinterest is fairly young compared to Facebook and Twitter, it has recently taken a big step in becoming one of the more influential social media sites out there today. Pinterest is already a huge influencer on buying according to a Millward Brown study and a “Buy” button grows its potential. With this new addition to the site, expect to see more brands utilizing Pinterest to sell their own goods along with celebrities promoting those products.