4 advantages of using YouNow
Commercials and magazines are not the only way to target millennials. Social networking sites are proving to be a rich resource to reach Gen Y. With YouNow, viewers can broadcast interactive live stream videos. Think a live YouTube.
YouNow’s founder, Adi Sideman, said that the website has about 100 million user sessions a month and 90% of the consumption happens on mobile devices. The topics cover everything from singing to Truth or Dare.
Some companies, such as Huffington Post, have already discovered how to use YouNow to their advantage. Every week Huffington Post has a live videos series called HuffPost Now, which has over 18,000 fans.
- Stay relevant- It can be exhausting trying to keep up with the newest technology to reach millennials. Using the relatively new YouNow program will distinguish you from your competition as a trend spotter. This is a huge advantage because millennials want to use brands that are trendy and appeal to them.
- Utilize social media stars- Use social media celebs from sites like YouTube that already have a strong following. Not only are social media stars usually more affordable than other celebrities, but millennial viewers are more likely to watch them. The connection and trust between viewer and correspondent are already established so millennials are more willing to accept the message.
- Directly reach your demographic- According to Sideman, 70% of the members of YouNow are under 24, so if you are trying to reach millennials this is the place to do it. You also have the ability to see exactly how many people are watching your video.
- Interact with your audience. YouNow allows its members to interact during the videos. You can see how the audience reacts to your product, answer any questions that they might have, and directly address their concerns or compliments. This is a huge advantage because you can know right away if people are not responding well to your message and/or product. It is also great because you can create relationships with your consumers. People want to buy from brands that they can trust.
YouNow is a great way to build trust, credibility, and awareness with your consumers.
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