If you’re looking for the right combination of celebrity and luxury, look no further than Cannes.
The Cannes Film Festival is one of the most glamorous film festivals in the world, bringing in the most influential celebrities in the film industry and gaining an incredible amount of media exposure. While access for celebrities may be invitation-only, brands have a unique opportunity to be a part of the event and reach a wide audience with little effort. If your brand is looking for a way to start using celebrity marketing, the Cannes Film Festival may be the place, and here’s why.
It gets your brand into the hands of celebrities – and everyone else. At events like the Cannes Film Festival, attendees receive any type of merchandise or service from vacations to luxury goods. When gifting your product at the festival, your brand has the opportunity to be picked up by a celebrity in an environment packed with media. When photos are taken of celebrities with your product, these photos can be used in magazines, online promotions, blogs and social media. This type of product placement feels authentic and personal, which encourages fans to try the product. Cannes is one of the film festivals best known for its gifting opportunities, and everyone is on the look-out for what celebrities will be promoting. And when a celebrity promotes it, everyone sees it.
Not only does gifting allow people to see your product, but it’s a great way to create relationships with celebrities themselves. When celebrities, industry executives, managers and stylists receive your product, your brand is able to develop a relationship with the leaders in styles and trends. Gifting is a win-win situation, while your brand gets photos of your product with celebrities for exposure and promotion, the celebrities get free products, which can foster a great relationship when the celebrity loves your product. When the Cannes Film Festival brings in the biggest celebrities, your brand has the opportunity to build a relationship with the best of them.
But don’t let the prestige of the event scare you, because it’s not as difficult to include your brand as you may think. The cost of getting your product into talents’ hands at Cannes can cost anywhere from $5,000 to $40,000 and up (depending on your execution). In just a few days you are able to accomplish what could normally take months of outreach and networking. While it may not be a widespread creative advertising campaign, your brand can place its product in an organic way that is easy and feels genuine to an audience.
If you’re considering celebrity marketing and think Cannes would be the perfect place to market your product, gifting at the Cannes Film Festival may be a great opportunity to get your brand into the hands of celebrities and into the public eye.
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