4 Live Streaming Platforms for Celebrity Marketing

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Exponentially increase traffic and engagement using four similar, yet different platforms.

Video content is becoming one of the best ways to share information online, as video is unparalleled in engaging an audience and getting their attention. When content is shared live, it only increases the benefits of video marketing.

Statistics show live video dramatically increases both traffic and engagement to a brand’s content. With video, organic traffic increases by 157%, and consumers become 85% more likely to buy a product and 46% more likely to seek out information about your brand. Live video is a great way to make your brand more personable and engaging.

In utilizing celebrities who are already bringing in a large, engaging audience on these platforms, your brand can expand its reach and create an even more unique experience for fans and consumers. You just have to make sure you’re picking the right platform for your brand.

1. Periscope was one of the first widely-used live streaming platforms, highlighting its ability to take audiences to places not shown to the public, such as music festivals, concerts or personal events. The app offers a couple ways for audiences to engage with the platform, such as live comments and giving ‘hearts’ to show appreciation. Since the app is owned by Twitter, it makes it easy for multi-platform sharing, reaching audiences on both Periscope and Twitter. These videos can be kept on the platform forever or deleted after 24 hours, whichever you prefer.

2. Facebook Live makes it easy to connect with Facebook audiences, as Facebook controls the reach of these live videos using the same algorithm it uses for regular posts. One unique thing about Facebook Live is that users can stream for up to four hours at a time, and videos remain on the platform to be retrieved or re-purposed for later use. Facebook Live is a great platform for celebrity marketing, as celebrity pages on Facebook often outperform brand pages, and Facebook recently signed deals with multiple media companies and celebrities to grow the platform’s popularity even further.

3. YouTube Live claims to be the fastest and most reliable live streaming platform, and was notably the first to offer 360-degree streaming. Since then, brands such as GoPro, Nike and Lionsgate have experimented with it. This platform is great to use with YouTube influencers, as they can broadcast directly to their subscribers, and the stream is made available immediately after the broadcast on the influencer’s channel and in subscription boxes. It is similar to creating a regular YouTube video, but with the added bonus of live engagement from the audience through comment features.

4. Snapchat, with its 150 million daily active users, is a unique type of live streaming platform. The app has been used by brands in a variety of ways, including celebrity takeovers, product placement and revealing exclusive content. The quick, ten-second clips and 24-hour lifespan of these videos allows for urgent and exclusive interactions with an audience. Plus, many celebrities already have their own accounts and large followings on this platform.

No matter the platform, live streaming and celebrity marketing together are a great way for your brand to create exciting and engaging video content. Whether it’s special promotions, VIP access or every day moments, live streaming is great for brands to engage an audience in a new exciting way.

Celebrity Marketing: Keeping Up with Millennials Through Snapchat

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Reach younger target audiences on social media beyond Twitter in a timely way with Snapchat

Brands have been experimenting and successfully advertising through social media apps such as Twitter and Instagram. In an attempt to keep up with Millennial’s changing interests, brands have started creatively utilizing Snapchat as a legitimate marketing platform. Once an unconventional place for early-adopter brands to investigate advertising success, Snapchat is becoming one of the most common and innovative methods for brands looking to reach Millennial audiences.

Snapchat’s user base has only continued to grow since its release on the Android in November 2012.  According to comscore.com, the app’s audience has grown from around 16.3 million in 2013 to 25.3 million by the end of 2014. Over the last two years, various big name brands such as Taco Bell, Sour Patch, Free People, and even General Electric have jumped on the picture messaging bandwagon.

Here are some examples of the best use of Snapchat by brands over the last year –

World Wildlife Fund –  #LastSelfie Snapchat Campaign

Over the summer, WWF used the disappearing element of the Snapchat application as inspiration to raise awareness about endangered species in their #LastSelfie campaign. The #LastSelfie snaps included images of species throughout the world that are endangered and quickly disappearing. Images including pandas, tigers, and polar bears with copy such as “better take a screenshot this could be my #lastSelfie.” The purpose of this was to emphasize the fact that if people don’t take action in real life, these animals will actually vanish forever.

NBA – Kevin Durant’s MVP Announcement

In October, the NBA used Snapchat to help generate excitement surrounding Kevin Durant’s MVP announcement. To increase awareness and anticipation of Durant’s MVP award, the company made use of the Snapchat Stories feature. Through a three photo story “snap,” they encouraged users to watch Durant’s acceptance in real time on NBATV.com and NBA.com.

GrubHub – Summer Interns

Last spring, GrubHub may have utilized Snapchat in one of the most creative ways to date. The company used the app to help find their 2014 summer interns. Through the Snapchat Stories feature, the online food ordering company let users know that they were looking for an intern with “Snapchat Skillz.” The six image story explained how interested candidates could apply until May 9th by submitting a snap of their best doodle. According to Snapchat founder Evan Speigel, many users and fans took to other social media platforms to praise the ad.

McDonald’s – Choose Lovin

In January, McDonald’s (an avid Snapchat user) released their latest sponsored advertisement for the “Choose Lovin” campaign. The story was a 15-second animated video that featured some of pop-culture’s most famous enemies, from Batman and the Joker to Dorothy and the Wicked Witch, becoming friends through McDonald’s. The Snapchat clip is a snippet of a longer commercial that is running on TV and other media platforms.

photo credit: http://photopin.com